Ben & Jerry’s is the master of peaceful protest. With 26 locations throughout Australia, the ice cream giant has announced that it will no longer serve two scoops of the same flavor until Australia’s lawmakers legalize same-sex marriage. According to polls, 70% of Australians support same-sex equality and I can’t think of a better way for an ice cream company to help in the push for not just national, but global equality.
This is not the first time that Ben and Jerry’s has made a statement about how they feel on the subject. When the United States announced the legalization of same-sex marriage in 2015, they changed the name of their popular chocolate chip cookie dough flavor to “I dough, I dough” in an effort to show support for the progress the US had made.
Across the 26 stores that boast the same flavor ban, the company has also set up “post boxes” and supplied customers with postcards to voice their opinions. Ben and Jerrys has taken on the responsibility to deliver these cards to their local members of parliament.
Ben and Jerry’s has had strong views that align well with global equality for decades. In 1989 Ben and Jerry’s decided to offer health and insurance benefits to “domestic partners”, never having clarified whether those partners needed to be of a specific sex. A same-sex couple and employees of Ben and Jerrys, Lisa Wernhoff, and Mitch Curren, said in a video interview that Ben and Jerry’s treats their employees the same regardless of who they love. Ben has a saying ” when you to work in the morning, you shouldn’t have to leave your values at the door.” It is inspiring to see a company stay true to their values from the get-go. Despite being criticized for their decisions, they have continued to treat their employees with dignity and respect.
Read more about what’s important to Ben and Jerry’s Here